Be Mixo

Context

How can you effectively promote your key brands to clients?

Be Mixo

Advocate a global “mixology” approach e.g. create recipes and training courses for different channels
Build the Be Mixo platform

Training, coaching and master classes

Create training modules for bartenders and coaching for establishment directors
Provide sales teams with training for the brand’s cocktails
Organise a master class for establishments and expert master class for sector opinion leaders

The Mixing Star

Set up a bartender competition for Disaronno